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April 20, 2009

Brightcove expands partnership with Adobe Systems

To deliver online video services for Brightcove customers

By CBR Staff Writer

Brightcove, an online video publishing company, and Adobe Systems have expanded strategic alliance to deliver online video solutions for Brightcove customers.

As part of the alliance, both companies will collaborate on technology and services that will enhance the quality of online video experiences, accelerate the development of content protection for rich media using Adobe Flash technology, and facilitate desktop tool integration to streamline online video workflows, said Brightcove.

According to Brightcove, the companies also intend to work together to offer interoperability between the Adobe open media player framework code-named ‘Strobe’ and the Brightcove online video platform.

With this expanded strategic alliance, Adobe and Brightcove offer a service for broadcasters and media organizations to deliver secure, up to HD-quality, long-form content to consumers through standard web browsers without the need for non-standard software plug-ins or proprietary technology stacks, added Brightcove.

The collaboration between the two companies will focus on four strategic areas: long form media delivery; content protection for video viewed via the Adobe Flash Platform; and integration with Adobe Creative Suite 4 Production Premium.

Jim Guerard, vice president and general manager of dynamic media at Adobe, said: Adobe has a long history of driving innovation for rich, engaging media and video experiences on the web. Expanding our successful long-term collaboration with a market leader like Brightcove and its significant global reach will further accelerate the adoption of the Adobe Flash Platform, and pave the way for new initiatives like Adobe Strobe, our open and extensible media player framework.

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