blinkx, a video search engine, has signed a technology integration agreement with Miniweb, an interactive service provider that enables internet video, interactivity and targeted web-style advertising on TV.
Under the terms of the agreement, Miniweb will use blinkx’s software for video search, syndication, recommendations, targeting and personalization as part of its online services platform. This will allow audiences to search and discover broadcast television and internet video from multiple sources on blinkx’s index of 35 million hours of video content using Miniweb-enabled, broadband-connected devices.
By partnering with Miniweb, blinkx’s search and recommendation capabilities for internet video will now be part of Miniweb’s broadband TV experience to consumers through their televisions, said blinkx.
Suranga Chandratillake, founder and CEO of blinkx, said: Combining broadcast and broadband TV will provide audiences with access to an incredibly rich and diverse universe of video content. Miniweb is a true visionary in the interactive TV space and we’re thrilled to be included as part of its platform to help enable personalized online video and give viewers access to a wide range of additional entertainment through their TVs.
Andrew Carver, CEO of Miniweb, said: We’re pleased to include blinkx’s market leading video search, recommendations and personalization technology as a core function within our platform. We’re seeing great interest from network operators, content owners and TV device manufacturers in our platform as it helps them deliver and manage the convergence of traditional broadcast programming with internet delivered video content. This is a very attractive proposition for viewers, allowing them to enjoy additional entertainment on the TV rather than a PC.