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October 5, 2009

Bharti Airtel, Cisco form strategic business alliance

To create and sell a set of products and services in a phased manner

By CBR Staff Writer

Bharti Airtel, a integrated telecom service provider, and Cisco have formed a strategic business alliance to help drive growth for Indian enterprises. The companies will work together to create and sell in a phased manner a set of products and services – including managed data services, hosted unified communications, connected branch services and Cisco TelePresence.

The vision of the strategic business alliance is to combine the differentiation and capabilities of Bharti Airtel and Cisco.

Bharti Airtel claims to bring market leadership and product expertise in network connectivity for large enterprises and small and medium-sized businesses (SMBs), in addition to distribution and a network of systems integration partners. Cisco said that it will bring value through its IP-based capabilities, network offerings, and enterprise and SMB channels.

Manoj Kohli, CEO and joint managing director, Bharti Airtel, said: This alliance is another step towards Bharti Airtel’s vision to be the partner of choice for both large and medium enterprises, supporting the Indian B2B growth story.

With this unique alliance, we will expand our market coverage in the rapidly growing managed services market and simplify the purchase process for our mutual customers by facilitating joint sales, partner planning and customer engagements. After achieving leadership in the B2C segments, we are pursuing leadership in the B2B segments assiduously.

Wim Elfrink, chief globalisation officer and executive vice president of Cisco Services, said: We are thrilled to join hands with Bharti Airtel in an innovative model for managed service providers. Building on the government’s commitment to rapid broadband deployment, we will together create and deliver transformational services for large enterprise and small and medium-sized business customers.

This collaborative relationship is built on the strategy that we do not simply give our customers what we have; instead we create what they need by developing new business models and services adapted to our customers’ diverse needs.

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Airtel and Cisco will appoint a team to develop and manage these services to fulfill the requirements of customers across small, medium and large enterprises.

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