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January 14, 2009

Ericsson to develop mobile learning tools for BBC

BBC World Service Trust will use the tools to reduce poverty and promote human rights in Bangladesh

By CBR Staff Writer

The BBC World Service Trust has selected Ericsson as its strategic mobile partner to help develop its mobile learning strategy in Bangladesh. The BBC World Service Trust, the BBC’s international development organisation, uses media to reduce poverty and promote human rights.

Ericsson will work on a project to develop English-language learning tools for mobile phones in Bangladesh. It is now filling a consultative role, creating the business plan, strategy and service specifications for mobile learning services in Bangladesh. Ericsson will also create the technical specifications and the RFP required for local suppliers to work in the project.

Sara Chamberlain, Head of Interactive, Bangladesh, of BBC World Service Trust, said: The BBC World Service Trust selected Ericsson because of its experience of the mobile industry and its understanding of mobile consumer habits in Bangladesh. It was also important for us to find a partner for this project with experience of working with the media sector and a broad range of end-user services.

Mats Granryd, managing director of Ericsson UK, said: The partnership with the BBC World Service Trust allows us to demonstrate a wide range of technical and commercial consultancy competencies. Ericsson’s leadership in mobile systems and services, plus our understanding of end users, technology and applications, makes this a great, natural combination. It also demonstrates Ericsson’s ability to support non-telecom players who want to develop the mobile channel.

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