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September 30, 2009

Attensity expands semantic analysis application suite

For real-time active monitoring of social media

By CBR Staff Writer

Attensity has added a new product to its semantic analysis application suite that reportedly enables real-time active monitoring of social media to identify trends, influencers and sentiment.

Powered by Radian6, Attensity Cloud allows organisations to monitor, analyse and respond to social media together with internal customer conversations in email, surveys, and CRM systems.

According to Attensity, the new social media monitoring platform for marketing, communications and customer support professionals, allows people to determine which conversations are relevant and active, engage in dialogue with the community, and understand which sites and people are the most influential for their organisation. The results can provide a foundation for crafting strategic decisions, and to measure and analyse the impact of various social media initiatives.

Michelle de Haaff, chief marketing officer of Attensity Group, said: With the launch of Attensity Cloud, Attensity becomes the first customer experience management provider to enable deep analytics of customer conversations that take place online. We’re the first to bridge the gap between insights and response to social media, and other customer data sources such as emails and surveys.

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Attensity Cloud reportedly provides an easy-to-deploy listening and engagement application for monitoring and analysing a variety of social media. It allows marketing and support personnel to keep tabs on real-time conversations regarding their products, services and brands in blogs, web forums, wikis, microblogging services including Twitter, Facebook, and consumer forums.

Marcel LeBrun, chief executive officer of Radian6, said: The prominence of the social web is growing for enterprises and government agencies, not only for reputation management, but to support all key business areas such as public relations, customer support, sales and marketing. We’re excited to contribute to Attensity’s suite of business user applications, as the company enables its customers to generate value from unstructured social media conversations.

The entry level pricing of Attensity Cloud, which is immediately available, starts between $500 and $1,200 per month.

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