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AT&T launches Apps Beta program

The application to give developers direct access to consumer feedback

By CBR Staff Writer

AT&T has launched AT&T Apps Beta, a new initiative that gives developers the chance to test applications with AT&T customers and receive direct consumer feedback before making their applications broadly available.

According to the company, through AT&T Apps Beta, developers can incubate their ideas with AT&T customers and get direct access to feedback such as apps ratings, feature suggestions and bugs. An interactive community forum aggregates user-generated content, and offers tag clouds to indicate the most active discussions around various applications.

A typical trial period is expected to last roughly four to six weeks. Additionally, developers can use AT&T Apps Beta to get targeted user input for applications they may have already launched broadly.

AT&T plans to use consumer feedback from Apps Beta to help improve its applications portfolio as well as inform its go-to-market activities for applications.

David Christopher, chief marketing officer for AT&T mobility and consumer markets, said: We hope that by facilitating this level of collaboration between the developer community and early adopters, we’ll see even more innovation as developers gain valuable customer insights that will ultimately benefit their long-term application development and marketing strategies.

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