AsiaInfo Holdings, a provider of telecom software services and IT security products and services in China, has won a contract with telecom operator China Unicom, to develop a business intelligence system for China Unicom’s Zhejiang subsidiary
Under the terms of the agreement, AsiaInfo will develop a business intelligence (BI) system for Zhejiang Unicom to improve decision-making capabilities, efficiency and accuracy.
AsiaInfo will also integrate data from China Unicom’s existing GSM business with its recently acquired fixed-line and broadband network into a single, unified BI system. The BI system is expected to be equipped with data mining, data analysis and data summarization capabilities, which will provide China Unicom with detailed and up-to-date information to assist the company in making informed, real-time decisions.
Steve Zhang, president and CEO of AsiaInfo, said: More than ever, our advanced BI systems play an important role as they reveal real-time customer data and information, allowing carriers to analyze trends and launch targeted marketing campaigns to differentiate their service offerings within an increasingly competitive market environment.