View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
November 25, 2015

Apple boosts virtual reality tech with Faceshift buyout

News: Faceshift’s technology used in the upcoming Star Wars movie.

By CBR Staff Writer

Apple has acquired Zurich based Faceshift in an attempt to boost its virtual reality technology.

Faceshift has developed motion capture software for facial animation that analyses facial movements of an actor and describes them as a mixture of basic expressions.

The description is then used for animating virtual characters in movies and game production.

In gaming, the software can be used to replicate a players facial expression through avatars to provide a more immediate and realistic experience.

Similarly, in movies the technology can be used to improve the process of animating characters and make them closely mimic actors’ facial movements.

The company’s work can also be seen in the upcoming Star Wars movies where its technology was used to make the non-human characters look more humanlike.

Rumors about the acquisition surfaced previously, but neither company confirmed the reports.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Apple has been on an acquisition spree of motion capture, facial recognition and augmented reality startups for quite some time now.

PrimeSense, Polar Rose and Metaio are some of the European companies that Apple acquired in recent times, and Faceshift is expected to help Apple expand its virtual reality expertise.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU