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September 20, 2011

Alcatel-Lucent, Telecom Retail launch first LTE showcase in New Zealand

Rise of smartphones and boom in applications to drive data growth

By CBR Staff Writer

Alcatel-Lucent, in association with Telecom Retail, has launched New Zealand’s first LTE Showcase, which demonstrates next generation mobile broadband technology and applications that will change the way users work, play and use mobiles.

LTE (Long Term Evolution) is the next generation mobile broadband standard, evolving seamlessly from existing 2G (GSM) and 3G (WCDMA) networks that are widely deployed across the world today.

Alcatel-Lucent’s VP of Solutions and Strategy for New Zealand and Pacific Islands Richard Fraser said put simply, LTE is blazingly fast mobile technology, and it’s going to fuel their digital future by delivering a greater level of innovation, performance and communication.

"You hit send, it’s gone. You download, it’s there. LTE is that fast," Fraser said.

LTE responds to challenges that have come up due to rise of smartphones and boom in applications, which further contributes to massive data growth, by offering super-fast speeds and low latency. This creates opportunities for enriched wireless broadband services.

Telecom Retail CEO Alan Gourdie said they are closely following the evolution of mobile technology internationally, and looking at the many opportunities these new technologies bring.

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"So we’re excited to be working with Alcatel-Lucent to deliver this showcase to demonstrate to New Zealanders what some of the applications over these technologies may look like," Gourdie said.

"We’re committed to giving our customers the best possible mobile experience and will ensure XT maintains its market-leading performance, and continue to be New Zealand’s smartphone network in the short-, medium- and long-term."

Founded by Alcatel-Lucent, the LTE Showcase is an alliance of global infrastructure, device, application and content companies working together to help develop next generation mobile services and applications.

These offering concepts include connected camera, connected video, virtual venue, augmented reality, virtual concierge, gametime media table, media hot spot and next-generation signage.

"These innovative solutions are just the start of a new generation of end user applications – fuelling a whole new world of innovation, performance and communication. This is just the start of what’s to come in the long-term future and it’s really exciting," Fraser said.

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