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April 22, 2009

Adlabs leverages Reliance’s network to transfer digitized movies to screens

Reliance Globalcom to support Adlabs's plans to expand to 166 digital screens in the US

By CBR Staff Writer

Indian entertainment conglomerate Adlabs Films is leveraging Reliance Globalcom’s network to efficiently, securely and cost-effectively transfer digitized movies to screens in the US.

Reliance Globalcom will be supporting Adlabs’s plans to expand to 166 digital screens in the US in the coming months. Adlabs intends to continue to leverage the Reliance Globalcom network to bring more international content to audiences worldwide.

Reliance Globalcom claims that its privately owned global fiber-optic network has enabled Adlabs to move its content efficiently, reducing delivery times by 50-90% while securing the encrypted content during the transport process.

Anil Arjun, CEO of Adlabs Films, said: “With Reliance Globalcom’s extensive fiber assets, multi-metro connectivity and service assurance, we have the agility to serve the industry by moving film and media assets quickly and securely anywhere in the world. This means more movies and HD content like broadcasts of national sporting events and ceremonies can reach the big screen faster, more efficiently and in more locations around the world.

Ted Raffetto, president of the Americas region for Reliance Globalcom, said: “Reliance Globalcom’s network infrastructure is ideal for Hollywood studios, production houses, effects companies and broadcasters that require a high-speed network with the security and availability to move files that are often as large as 2-3 terabytes in full-resolution mode.

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