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October 27, 2015

5 of the UK’s smartest web analytics tools

List: Fancy trying out some of the UK's smartest web analytics tools?

By James Nunns

Tracking statistics is an important part of seeing if your website is doing well, whether changes you’ve implemented are working and figuring out how to best attract and keep customers.

With plenty of tools out there it can all be a little overwhelming, so CBR helps you out with five of the smartest web analytics tools you can use from UK companies.

1. AT Internet

Based in London, the company has been providing web analysis services since 1995.

Its flagship product XiTi is a web traffic measurement tool. The company offers Web Analytics, as well as other solutions that are designed to improve the performance of e-Commerce campaigns, tracking and monitoring.

It offers data query tools, soft tagging and an analytics dashboard in addition to other features.

2. RedEye

Based in London, Crewe, Milton Keynes and Dusseldorf, the company offers various suites to suit your needs, whether it is based on data, channels or experience.

The company provides tools to allow for an overview of your data and customer interactions so that you can personalise the customer experience.

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Its products are driven by a database that combines online and offline data into a single view.

3. iJento

The UK company has some core offerings which include Datamart, which is an open, industry standard Microsoft SQL Server based datamart that helps to store and integrate both online and offline customer data.

iJento Datamart for multichannel is an open architecture platform which enables users to integrate data sources for a single customer view.

Its intelligence suite helps users to analyse and visualise data.

4. Apteco

Apteco offers solutions that are designed to help streamline your marketing by better understanding your customers.

Its product FastStats and suite of marketing data analysis and campaign automation software are aimed at increasing ROI.

FastStats Discoverer allows customers to analyse and visualise data in order to gain customer insights.

5. DataSift

Social analytics is an important part of building up your knowledge, it can form a significant element of any data driven decision.

DataSift offers PYLON for Facebook Topic Data, which allows customers to analyse what is being shared on the social media site, without fear of breaching privacy.

The data is processed in Facebook’s data centres so users can focus on gaining insights from it, after it has been aggregated and anonymised.

DataSift’s Social Data Platform enables users to push data into data storage solutions using pre-built integrations or APIs.

 

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