View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
September 3, 2014

4G internet causing surge in mobile video consumption

Citrix data also sees big rise in social media usage and online ads.

By Vinod

The growth of superfast 4G networks has led to a major increase in demand for mobile video streaming, according to a new report.

New data from Citrix found that smartphone users on 4G networks are 1.5 times more likely to stream video on their devices than their 3G counterparts.

4G users will also watch for a longer period of time than those on 3G, with 76% of Netflix viewers watching for more than five minutes when viewing over 4G, compared to only 65% that do so when watching over a slower 3G network.

According to the report, video accounts for around 42% of data traffic on any given mobile network – far outranking social media (10%), adult content (9%) and shopping (1%).

Citrix’s study also found the number of mobile video ads being delivered to online users had grown 20% since the beginning of the year as brands increasingly use the medium to target new customers.

Last year, Citrix found that one video ad was served for every 20 banner ads served over mobile. This year, the ratio has increased to one video ad for every 16 banner ads served.

"Providing network operators with insight into the types and volumes of content mobile subscribers are consuming helps them to identify trends in subscriber behaviour and to adjust their networks accordingly," said Mark Davis, senior director of product marketing at Citrix, which published the data in its latest Mobile Analytics Report.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

"The mobile data experience continues to be a key contributor to subscriber satisfaction or lack thereof. Knowledge about how the network is being used combined with the tools to enhance the mobile data experience are fundamental to establishing a differentiated data service."

 

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU