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July 6, 2011

Cypress unveils USB 3.0 chip for mobile handhelds

Employs a configurable ARM9 processor core

By CBR Staff Writer

Cypress Semiconductor has introduced USB 3.0 (SuperSpeed USB) chip, which the company says is aimed at to improve mobile handhelds performance.

The new West Bridge Benicia (CYWB0263) peripheral controller enables mobile devices to double the IOPS (Input/output Operations Per Second) throughput, and stream high-definition video, and "sideload" multimedia content at up to 200mbps.

The new chip employs the second generation of Cypress’s Simultaneous Link to Independent Multimedia architecture and a configurable ARM9 processor core to deliver performance during device boot, page loading, switching between apps and other tasks.

With support to latest mass storage standards, the new generation West Bridge controller enables faster data access and greater storage capacity, the company said.

It frees the processor from data-intensive operations by acting as data transfer co-processors to an embedded application processor in a handheld.

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