Shares in web department store Cybershop International Inc rose $3.62 to close at $13.75. Bloomberg attributed the rise and the vigorous day’s trading – more than four times the stock’s average volume – to marketing and advertising deals Cybershop has signed with Microsoft, @Home and PointCast. The deals will see Cybershop and its wares being promoted for eighteen months, eight months and nine months, respectively. Company officials said the deals were designed to drive more traffic to the site. Cybershop sells household goods, gourmet food and electronics over the web.
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