Businesses are facing potential bankruptcy after a software glitch allowed hundreds of bargain items to be sold on Amazon for as little as 1p.
The error occurred on Friday evening and was caused by a piece of software supplied by RepricerExpress, which automatically adjusts the cost of items to make them cheaper than others.
An Amazon spokesman said in a statement: "We responded quickly and were able to cancel the vast majority of orders placed on these affected items immediately and no costs or fees will be incurred by sellers for these cancelled orders."
"We are now reviewing the small number of orders that were processed and will be reaching out to any affected sellers directly."
RepricerExpress boss Thomas Doherty added: "I am truly sorry for the distress this has caused our customers. We have received communication that Amazon will not penalise sellers for this error."
"We are continuing to work to identify how this problem occurred and to put measures in place to ensure that it does not happen again."
A number of people took to Twitter to remind consumers that businesses were at stake as a result of the glitch.
"People taking advantage of the 1p amazon glitch has annoyed me so much. Feel sorry for all the buisnesses who have lost so much from this," said Charlotte Sometimes on Twitter.