Specific Media, a media platform company that enables brands to connect with consumers, has partnered with TRUSTe, a Data Privacy Management (DPM) company, with the aim of offering its customers and clients peace of mind for managing data privacy across web, mobile, and ads channels.
The TRUSTed Data Certification is a solution which ensures that Specific Media’s data collection practices are compliant with TRUSTe’s strict guidelines, allowing clients and consumers to know that their data is safe, with clear privacy policy guidelines and the TRUSTe Certified Privacy Seal appearing on Specific Media’s new global website.
Specific Media is also working with TRUSTe to be among the first companies awarded the ‘Trust Seal’ under the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Ken Parnham, managing director EMEA for TRUSTe commented on the partnership: "TRUSTe is at the forefront of the emerging privacy-tech ecosystem. Our DPM platform and globally recognised Certified Privacy Seal enable businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. We are delighted to extend our partnership with Specific Media and continue to help them to build trust and ensure their customers have the highest confidence in their data collection practices."
Consumers look for transparency when it comes to businesses and their data usage, which gives them the opportunity to make their own privacy choices. Specific Media is enabling its customers to deliver online advertising and increase trust in the ever-growing data economy. By also embarking on the certification process and complying with the EU Self-Regulatory Programme for OBA, Specific Media aims to increase transparency and choice for consumers in order to provide relevant advertising based on their preferences.
Paul Oronoz, country manager UK, from Specific Media, said: "We feel strongly that we have a responsibility to the industry as a whole to ensure best practice when handling consumers’ data. This global partnership between TRUSTe and Specific Media marks a significant move towards global unity on our data collection brand safety offering across the whole of our portfolio."
