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January 29, 2014

FakeOff app helps detect fake Facebook accounts

The app claims to provide protection to genuine users from fake users.

By CBR Staff Writer

Israel-based start-up has created a new application, FakeOff, which helps Facebook users to detect fake accounts.

The new application designed for the social networking platform claims to provide protection to users from any ploys planned by the fake Facebook users, who are often considered as true new friends.

FakeOff creator Eliran Shachar said FakeOff app uses sophisticated algorithm to investigate the behaviour of suspect friends and rank them according to a 1-10 credibility score.

"It scans up to 365 days of timeline activity for every suspect Facebook friend and checks for abnormal activity," Shachar added.

"24% of investigations conducted in the app return as fake.

"A fake profile can be very complex and some of the fakes that we help the users find is only for their eyes so we can’t know the final result from the photo scan results, but the user easily can."

The app is also capable of testing timeline activity of the suspect to trace out any unusual activity that shows an abnormal way of usage, while it also scans the suspect’s photos to find out if they were stolen online.

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FakeOff cross checks the information gathered from all investigations and calculates results based on other studies conducted on the same user.

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