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December 13, 2013

Bots make up 61.5% % of website traffic in 2013

Search engines and good bots resulted in 31% traffic.

By CBR Staff Writer

Website traffic generated by bots has increase by 21% to 61.5% of the total traffic in 2013, according to a report from the security firm Incapsula.

According to the report, website traffic generated by bots accounted for 51% share in 2012.

Bots are the automated software tools and the report reveals a 55% increase in search engines and other good bots that resulted in 31% of the total traffic.

The report said that share of the malicious bots remained constant whereas the Spam Bot activity has decreased to 0.5% in 2013 compared to 2% in 2012.

SEO link building has been considered as a major cause for the increase in automated link spamming.

Duding 2013, the automated link spamming has dropped by 75% due to Google’s activities like the Penguin updates.

During the study, which was conducted on a group of 20,000 sites on Incapsula’s network for 90 day period, the security firm experienced 1.45 Billion bot visits.

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The study claims that the impersonator bot activity has increased by about 8% during the year as a result of the increased activity of such hackers and the growth in targeted cyber-attacks.

The impersonator bot activity is also said to reflect the latest trends in DDoS attacks evolving from volumetric Layer 3-4 attacks to dangerous Layer 7 multi-vector threats.

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