More than one third of internet users have changed their minds about a consumer brand as a result of material they discovered on the internet, according to a new report from Cyber Dialogue. The report also found that these brand impressionable users are more likely to shop on and offline after using the net. Thomas E. Miller, the author of the report Online Branding, says the net can influence store traffic, direct mail purchases and TV shopping as well as online sales. Brand managers must keep in mind that branding on the internet is about much more than just capturing eyeballs, he said.
