Gossip around the windswept towers of La Defense in Paris has IBM Europe uneasily studying a report it commissioned from McKinsey & Co, which inter alia found that users in Europe were leery about committing to its AIX version of Unix because it is not perceived as open enough – but if IBM wants to quell such unease, it could start by banning the silly acronym DASD from its manuals and its salesmens argot, at least when they are pushing RS/6000s, and call the things disk drives like everybody else does.
