Amazon has introduced its new platform called Launchpad to allow start-ups to showcase and sell their products to it customers.
The initiative is expected to help start-ups streamline onboarding experience, custom product pages, provide a comprehensive marketing package, and access to Amazon’s global fulfilment network.
It is also expected to help the next generation companies to overcome challenges associated with launching new products through the usage of Amazon’s retail expertise and infrastructure, which will spread the word about the product across and help it generate sales.
The retail giant is teaming up with more than 25 crowd-funding platforms like Indiegogo, Andreessen Horowitz, Y Combinator who have funded the development of more than 200 products, which will be available at the newly incorporated store for startups.
Amazon vice president Jim Adkins said: "As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them.
"We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it."
"Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products."
Amazon said that Launchpad will help start-ups with brand development , customer reach,and global expansion.