One or two people appearing at the rostrum played the game properly and came armed with some real news to drop: one such was Creative Technologies Ltd president and chief executive Ed Esber, who revealed that the Singapore company is in talks with numerous companies with the intent of eventually forming a multimedia software venture: Creative is of course best known for the SoundBlaster audio boards that turn personal computers into high quality audio systems and with a software venture, Esber hopes to provide even more titles for machines running its SoundBlaster technology – We will be getting into titles ourselves, Esber announced.
