Definition 6 designed a website that allows Corey’s customers to view available advertising sites in various airports, gather demographic information and view their existing account. The site also acts as portal to communicate information with the hosting airports, allowing them to view current advertisers, contracts and billing and collection of information for audit purposes.
Michael Kogon, CEO and founder of Definition 6, said: Utilizing a highly interactive Flash implementation, clients can see various airport terminal layouts and advertising signage as they reside within the terminal. The key is the usability of the application, leveraging a very dynamic user interface that puts the advertiser inside the virtual airport to truly understand how the media will be leveraged.
Diane McIver, president of Corey Airport Services, said: Using virtual reality to showcase advertising displays and locations takes our marketing to the 21st century and adds substantial value to what we can offer clients. The Definition 6 team delivered an amazing application – on
time and within budget. We are looking for other projects in which we can partner with them in other aspects of our business.
