Dallas, Texas-based start-up Coollogic Inc is entering into the network computer market with a new set top machine aimed at the entry level user. The CoolVision NC, based on the NC Reference Profile specification, is expected to be priced at around $330 aimed at consumers and businesses looking for cheap internet access without the systems management complexities associated with personal computers. The machine has been designed as a basic internet access terminal, similar to the devices designed for use with Microsoft Corp’s WebTV service from the likes of Philips Electronics NV and Sony Corp – but unlike most WebTV devices it includes an embedded browser so that web content doesn’t have to be modified before display, and can be connected via any Internet service provider. The device uses an ARM 7500 RISC processor from Advanced Risc Machines Ltd, running an embedded operating system developed by ARM’s sister company Acorn Computers Plc, and can be configured with between 5 and 8Mb of RAM. Coollogic admits that CoolVision is based on a me too approach, forming the entry level product in its CL-Series of products (CI No 3,174). Coollogic is a private company with only 15 employees, but says it hopes to float at some point in the next 12 to 18 months.