Continental Airlines has renewed its multi-year contract with ITA Software to continue to use the QPX management system for airfare pricing and shopping, in order to increase revenues and improve customer satisfaction through flexible search options and customization.
According to ITA Software, the transaction-based software license agreement allows the airline to maximize its use of QPX’s worldwide pricing and shopping features including ITA’s revenue, reward, calendar, and interline options.
Through the multiple-partner reward shopping functionality, Continental allows its customers to shop, check availability and use partner reward miles in addition to its own miles.
ITA Software has said that the calendar option offers a flexible date search with its multi-partner reward shopping offering. With the interline feature, customers can search for flights with segments on multiple carriers from departure point to destination.
Gianni Marostica, chief commercial officer of ITA Software, said: Working together since 2002, Continental has consistently been an early technology adopter and always one of the first to inquire about, and implement, new QPX product features to get ahead of emerging business or competitive challenges.
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