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May 5, 1997updated 05 Sep 2016 12:47pm

CONTEXT MEDIA & BACKWEB IN PUSH/PULL NET BROADCASTING PACT

By CBR Staff Writer

Boston, Massachusetts-based Context Media LLC is teaming up with BackWeb Technologies Inc to provide Push-Pull Internet broadcasting, a service that seems to be booming in the US. The companies will deliver the service via Context Media’s Twisted Link technology, offering internet and intranet users a service that broadcasts messages or information directly to their individual systems. Context Media supplies information analysis via Twisted Link, a proprietary publishing engine that automatically generates channels for push publishing applications. The messages can be delivered via audio or video media, and it has the capability to launch a browser. The user’s messages are automatically updated when they are not working online. The service is aimed at the consumer market and Intranet user. Eileen Harrington, Context Media’s marketing vice president said the service was a perfect way to distribute notices and information internally within an organization. BackWeb provides channels, similar to cable television channels that enable users to subscribe to prepaid channels that will automatically transmit data directly to the user. Harrington said broadcast push-pull technology was becoming increasingly popular in the US and takes advantage of the television paradigm.

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