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March 9, 2009

Constellation Wines US selects Apollo Space Management from Aldata

Helps retailers to maximize sales by customizing product selection and shelf presentation at the store level

By CBR Staff Writer

Aldata Solution, a provider of software solutions, has said that Constellation Wines US has implemented two modules of its Apollo Space Management Suite, Apollo Designer Workstation and Apollo Professional, to improve customer-centric assortments, planograms and merchandising operations.

Constellation Wines US purchased Apollo Designer Workstation to elevate strategic collaboration with retail customers by leveraging Designer Workstation’s automated space planning optimization.

With Designer Workstation, Constellation Wines helps retailers to maximize sales by customizing product selection and shelf presentation at the store level. In addition, it provides a method of optimizing space plans for retailers while allowing a more granular level of planning. Designer Workstation is the centerpiece of Constellation Wines US’s collaboration with its strategic retail customers who also use Designer Workstation.

Dale Stratton, vice president of strategic insights for Constellation Wines US, said: Managing the complexity of the wine category and addressing the retail customer’s demand for a more personalized shopping experience is a critical issue, particularly in today’s difficult economy. Aldata’s Apollo solutions enable the creation of a customer-based method of planning and product merchandising for the whole wine industry that easily addresses the intricacies of wine industry needs and enhances the retail experience for the consumer while driving wine sales growth and profitability.

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