Noticed how communications products have suddenly become connectivity products (not in Computergram they haven’t – Ed)? We assume that the word was first coined by some manufacturer that wanted to fudge the fact that his communications product achieved very little and was picked up by others so passee they wanted to sound with-it, because we can think of few more ideal connectivity devices than a piece of string, whereas to describe something as a communications product implies rather more than that it simply ties two things together – but the passion for coining unhelpful new terms runs unabated in the computer industry, and the Financial Times relates that a visitor to a US-run research station admired the splendid windows in the computer suite, only to be told coldly, Those aren’t windows, they’re environment awareness panels, – soon to be cut to EAPs, no doubt.
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