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September 21, 2010

comScore introduces new social media intelligence service

Enable clients to monitor consumer-generated brand mentions

By CBR Staff Writer

comScore has introduced Social Analytix, a social media intelligence service powered by Radian6 social media monitoring and engagement platform, to provide clients with detailed, real-time insights.

comScore said that Radian6 technology captures mentions across 150 million social media sources including blogs, discussion boards, video and image sharing sites and social networking sites like Facebook, Twitter, MySpace and LinkedIn Answers.

The Social Analytix will enable clients to monitor consumer-generated brand mentions and gauge consumer sentiment, listen and respond to potential customer service issues, and help identify key social media influencers.

The new social media intelligence also engages with social media users and scale listening and response across their organisation, and tracks the lifecycle of campaigns, announcements and communication efforts.

comScore vice president Steve Dennen said that the new Social Analytix leverages Radian6’s social monitoring technology to help the company provide its clients with enhanced insights into a critical variable in the marketing mix equation: consumer word-of-mouth.

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