View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 25, 1994

COMPUTERLAND FRANCHISEE TO INVEST $5m MORE IN ITS NETWORK THIS YEAR

By CBR Staff Writer

MBL International, which holds franchise rights to ComputerLand in Russia is to invest $5m in its network of stores during 1994. MBL owner Michael Tseytin says the money will be used to get more products onto the shelves of regional dealers and to give them access to a broader range of products. Up until now we have been growing the network horizontally – trying to expand into new geographical areas. Now we are looking to achieve more vertical growth in these regional centres, he says. Last year MBL International signed a 10-year agreement with ComputerLand Europe giving the US company sole rights to the ComputerLand name in the whole of the former Soviet Union. In April 1993 MBL bought the rights to be a master franchiser in the region. This means MBL has the full right to grant its own franchises. Today all of the 17 regional ComputerLand locations are full franchises. Regional centres have the freedom to set their own budgets and have bilateral credit agreements with the ComputerLand office in Moscow. The MBL ComputerLand Soviet operation was established in March 1989; the distribution arm of ComputerLand is now owned by Merisel Inc.

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU