Hey, did you know that your Dutch-speaking friends could now read Computergram Benelux in their mother tongue – no, no, that’s not meant to be funny, it’s just that the guy that produces it four times a week and markets it over in Brussels, Paul Ruell sends us this guide to what small businesspeople really mean when they talk of their Business Centre – that’s a photocopier in the spare bedroom; Networking – lunch at the Rotary Club; a refinancing package is a second mortgage; marketing is handing out business cards; capital investment – ah that’s the new headed notepaper; Market-led means we’ve got the T-shirt concession for the Lambada if you can still remember what that was; the major advertising campaign is the entry in Yellow Pages; and yes, we’re independent – our overdraft facility has been withdrawn.
