Some 150 computer executives from eastern and western Europe and the US descended on the northern Slovenian town of Bled last month for the fourth annual East-West High-Tech Forum, an event organised by the US journalist Esther Dyson, publisher of Rel-East. General topics for debate this year included adding value, setting up offices in eastern Europe and motivating staff, choosing partners, and assessing the potential of the second-tier Romanian, Bulgarian, Baltic and Ukrainian markets. Keynote speakers included Microsoft Russia managing director Bob Clough, APP Group chief executive Eduard Mike, ComputerLand Poland managing director Tomasz Sislicki, Sun Microsystems’ Tim Dwyer, Peter Testen of Hewlett-Packard Co Austria, and Olga Peterson from the computing division of Ernst & Young in Russia.
