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February 4, 1999

COMPUSA TO MAKE DIRECT SALES UNIT SEPARATE

By CBR Staff Writer

Computer retailing giant CompUSA Inc has confirmed that it will realign its organization to make its direct sales operations a stand-alone business. The Dallas-based company said in a conference call to discuss its quarterly earnings that it would separate key areas of its business, including the CompUSA Direct mail order and internet unit. An extra $2m to $3m per quarter is expected to be channeled into CompUSA Direct to prepare it for independence. The company said Thursday that it is currently mulling several possible plans, including a spin-off, which a spokesperson admitted is an attractive option given the current valuations of internet-related stocks. It promises a definitive statement on its course of action within 30 to 60 days. CompUSA Direct posted $83m in sales for the second quarter, out of total revenue of $1.78bn, which represented 40% growth year-over-year. The lion’s share of the business is still mail order but internet sales are rising at a far more rapid pace, with 100% sales growth in January alone. CompUSA reckons that as it builds up its internet operations, the majority of mail order customers won’t hesitate to make the switch.

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