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February 13, 1997updated 05 Sep 2016 12:54pm

COMPAQ TO OUTLINE NEW STRATEGY TO BOOST GERMAN SALES

By CBR Staff Writer

Compaq Computer Corp is put out that Germany is not rushing to buy its personal computers, and it has been working up a strategy to shore up stalled growth in Germany. According to Reuter, chief executive Eckhard Pfeiffer will spell out a new German strategy as part of the annual news conference in Munich on Friday, but Compaq declined to outline what the strategy would be ahead of the news conference. Its sales in Europe in 1996 rose 6.9% but fell 10% in Germany in the face of stiff price competition from the locals, and weak demand, said Dataquest Inc analyst Chris Jones, noting that Siemens Nixdorf Informationssysteme AG, Vobis Microcomputer AG and Fujitsu Ltd regularly beat Compaq on price last year.

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