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Technology / AI and automation

COMPAQ TAKES TOP SPOT IN FRENCH MARKET

Compaq Computer Corp just squeezed past IBM Corp to take second place in personal computer market share in France in 1993, with 13.7% compared with 13.6%, after Apple Computer Inc, which has 14.7%, according to International Data Corp figures. The market saw volume growth of 9%, but it declined by 1.2% in value as prices fell between 22% and 28%. Compaq has not passed IBM elsewhere in Europe, although the gap is closing; Apple remains the leader in France by units. Says IDC analyst Eric Osch: [Apple] benefits from a very price-elastic demand for its products. The moment they drop, Apple’s volumes grow. Zenith Data Systems moved into fourth with 7.3% of the market, while Hewlett-Packard Co saw its volume share rise to 6.2% from 3.7% in 1992.

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CBR Staff Writer

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