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August 8, 1988

COMPAQ INCREASES GRIP ON US RETAIL SALES AS IBM SLIPS – STOREBOARD

By CBR Staff Writer

Compaq Computer Corp seems to get just the figures it wants from Richardson, Texas-based market researcher Storeboard Inc, and this time is quoting figures for the second quarter that show that Compaq increased its share of the market for business personal computers sold through US dealers and – not surprisingly, that straight MS-DOS micros continued to outsell Micro Channel Architecture machines by a margin of more than three to one. StoreBoard reckons that Compaq accounted for 25% of dealer revenue during the second quarter of 1988, up from 22% a year earlier, while IBM’s share fell by 13 percentage points in the second quarter compared with the second quarter of 1987 – and that in a period when unit sales through dealers rose 28%.

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