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COMPAQ DOUBLES SHARE OF US RETAIL SALES IN THIRD QUARTER, SURVEY SUGGESTS

Compaq Computer Corp, Houston is citing independent evidence for its claim to have taken a Great Leap Forward in the wake of IBM’s introduction of the Personal System/2. Returns collected from US retailers by market researcher Storeboard Inc of Richardson, Texas, indicate that the share of dealer revenue derived from sales of Compaq computers in the third quarter rose to 26%, a 50% increase over the company’s 18% market share for the same period a year ago. These market share gains reflect the company’s 113% increase in sales revenue during the third quarter, sales vice president Michael Swavely commented to analysts in Houston last week. Compaq has continued to increase its share of dealer business PC sales revenue over the past four quarters by concentrating on sales of 80286- and 80386-based business PCs. The high-end of the PC market served by 80286- and 80386-based products represents a segment of the market that is growing faster than the PC market as a whole, he added. According to Storeboard data, the overall unit sales of business PCs by dealers have increased 52% over the third quarter of 1986. The Storeboard figures also suggest that Compaq had a commanding 74% unit share of 80386-based dealer sales in the third quarter, and that it accounted for 77% share of dealer sales of portable micros in the period.

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CBR Staff Writer

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