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May 29, 1997updated 05 Sep 2016 12:50pm


By CBR Staff Writer

Market researcher Dataquest claims that at 22.7%, sales of PCs in Latin American countries grew faster than worldwide market rate of 15.4% in the first quarter of 1997 compared with the same period in 1996. Latin America shipments grew from 597,592 in the first quarter of 1996 to 733,685 last quarter. Compaq won a 14.3% of the market with 104,863 shipments, up 43% on last year; Acer’s 11.8% (86,842 units) share was up 30.6% and greater than IBM’s, which it moved ahead of in the rankings. IBM sold 79,471 units compared with 70,032 in the same period in 1996, though its overall share declined from 11.7% to 10.8% in the period. Other suppliers accounted for 462,509 units sold, up 19.2% on 388,042. Brazil is by far the biggest market; 276,000 PCs were shipped in the quarter. In Venezuela PC ships soared 98.5%. Compaq lead in Columbia, Venezuela and Brazil. Acer lead in Argentina, Chile, Mexico and Peru.

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