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January 6, 1988


By CBR Staff Writer

Every closed community invents its own language and companyspeak is pretty much universal – at Plessey Co, the boss is Mr Plessey because there never actually was one, which means that one can say much nastier things about him than one could a real person but the European edition of the Wall Street Journal, looking into the subject, has itself fallen into the trap: Gainesburgers are as familiar to Americans as Pedigree Chum or Pal are to Brits, but unless you happen to know that Alpo is another US brand of dog food, the revelation that potential high flyers at IBM are tagged hipos but no-hopers are dismissed as alpos falls rather flat.

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