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August 2, 1988

COMMODORE SETS BIG CAMPAIGN TO PITCH AT BOTTOM END OF UK MS-DOS BUSINESS MARKET

By CBR Staff Writer

Seven million pounds, and one year of restructuring, reorganising and repricing later, Maidenhead-based Commodore UK claims that it now has a sufficiently solid foundation to launch its latest attack on the MS-DOS business market-place. Managing director Steve Franklin, who arrived from Granada Business Centres after it was acquired by Businessland Inc, described the Commodore business division range as competitively priced, available, and backed by a company with a proven management and support track record, and firmly believes that unspecified – company revenues are set to double within the next 12 months – a message which a six week spate of bullish national and trade press advertising is undoubtedly designed to ram home. Essentially, Commodore has dropped the price of its entry-level 4.77MHz 8088-based PC1 to UKP315, making it the cheapest – if slowest – product on the market, and has priced its PC 10 and PC 20 at UKP549 and UKP999 respectively, in a bid to compete with 8086 based rival offerings from Amstrad. Much is being made of the new Model III of the AT-compatible PC 40 – not available until October – which offers clocking options to 12MHz, and a significantly reduced footprint, while the Intel 80386-based PC 60, priced at UKP3,999 with 40Mb of hard disk, UKP4,999 with 80Mb, completes the range. The company has signed Southampton-based Addons, Lightning Distribution of London, and Micro Peripherals, Rossendale, Lancashire as distributors, and claims an additional two, plus a major retail outlet are in the pipeline. Commodore also anounced a bid to up its share of the education market with the introduction of a direct ordering scheme, and what it claims are a set of irresistible prices.

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