Does anybody find it a little odd that the Financial Times loftily assumes that all its readers will know exactly what global custody is, yet in a review of a new book on Microsoft Corp founder Bill Gates in yesterday’s Review of Business Books supplement, devotes a third of the space to explaining what mice and icons and Windows and an operating system are – when probably 90% of its readers have a personal computer on their desk and are either planning to or already have got to grips with Windows… There’s a nice wry line from Alan Cane in another review, where he writes that he once visited IBM Corp’s Rochester, Minnesota base and notes how proud the plant is of its Malcolm Baldridge Award for factory quality, adding The fine lettering commemorating the award on a complimentary US-made ballpoint pen wore off within days.
