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June 14, 2012

CNBC, Yahoo! ink content sharing deal

CNBC becomes the premier content source for Yahoo! Finance in the US

By CBR Staff Writer

Yahoo! and CNBC have signed a strategic content, programming and distribution alliance to offer finance news to television subscribers and Internet users in a bid to improve their advertisement revenue.

The deal will expand CNBC’s online reach and provide a broadcast platform for Yahoo! Finance’s original content and contributors.

Under the deal, CNBC becomes the premier content source for Yahoo! Finance in the US, while Yahoo! Finance’s journalists will contribute to CNBC’s Business Day programming and CNBC clips, news and analysis that will be featured across the Yahoo! network.

Yahoo! interim CEO Ross Levinsohn said, "Together, we will deliver the most engaging, insightful and relevant premium and personalized real time experiences for viewers across screens."

CNBC president and CEO Mark Hoffman said, "With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms."

The two companies will also co-create a new slate of original videos which will appear on Yahoo! Finance and CNBC.com by the end of this year.

The companies said they will together bring business content to a combined and unduplicated online audience of more than 40 million people in the US.

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Yahoo! Finance will share its content with 100 million households that CNBC reaches in the US including the various viewers watching out-of-home.

Yahoo! and CNBC will maintain editorial control and continue to host their respective sites.

 

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