TalkTalk Business, the provider of network, telecoms, and broadband solutions for enterprises, has enlisted CloudSense to provide consultancy around the CRM function of its wider business change programme.

The project will see TalkTalk Business implement Salesforce Sales, Service and Marketing Cloud products, trebling the number of Salesforce seats within the company in the process.

Phil Haslam, operations director at TalkTalk Business, said: "As part of our wider Business transformation programme, we have enlisted CloudSense to help us expand our use of Salesforce.

"CloudSense’s consultancy is enabling us to add new modules, giving our teams the tools to sell more effectively and offer an outstanding service to our existing business customers. We’re all excited about seeing the final results and we’re confident that customers new and old will experience the positive effects of the change we’re making.

"Salesforce was selected because we wanted the capabilities of a solution that would easily integrate with our existing systems but offer the opportunity to improve collaboration with our customers through the rapid deployment of solutions online, a corner stone of our transformation strategy, plus deliver scalability and agility to grow and change with our business.

"Salesforce recommended CloudSense for their experience in the Telco sector and expertise in transformations of this type and scale they will be providing expert guidance and consultancy throughout."

Richard Britton, CEO, CloudSense, explained: "TalkTalk brought us in to help them implement Salesforce and to streamline their sales processes and automate time-intensive administration tasks.

"After the implementation the sales teams will be able to spend more time selling, and the new Service and Marketing platforms will boost customer service levels and enable TalkTalk to attract new business customers. This is a major project and we are thrilled to be advising TalkTalk on the necessary steps to revolutionise its sales processes, improve results and increase efficiency."