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September 16, 2015

Wipro & Informatica to streamline CRM apps to the cloud

Enterprises can move their on-premise CRM systems to the cloud.

By CBR Staff Writer

Wipro and Informatica have launched a new solution to modernise legacy customer relationship management (CRM) applications.

The data migration capabilities of Informatica will be integrated with Wipro’s expertise in redesigning the current business processes.

The integration is expected to streamline the IT ecosystem and deployment of CRM apps in the cloud.

The companies claimed that the solution will allow organisations to lower their operational costs and go-to-market time.

Wipro’s data migration solution framework will enable enterprises to change from legacy systems to cloud CRM systems. It features Informatica Cloud and a patented data migration reference architecture.

It also includes a range of pre-built tools, templates and methodologies that support the transformation process and improve application capabilities.

The solution intends to meet the entire information lifecycle requirements like master data management, data quality, data governance, data archiving and test data management.

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Wipro global practice head for cloud application services Anindya Chaudhuri said: "We believe that this CRM modernisation solution will help organizations in their endeavour to modernize their legacy processes.

"Informatica Cloud offers simplicity, rapid deployment and the broadest range of connectivity with the Salesforce platform, making it a partner of choice for Wipro. We look forward to strengthening our relationship with Informatica for developing integration frameworks for other Cloud applications as well."

Informatica Cloud vice president and general manager Ronen Schwartz said: "The solution Wipro has built with Informatica Cloud makes it easy for organisations to quickly and seamlessly move their on-premise CRM systems to the cloud, empowering them with great data for enhanced customer experiences."

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