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October 14, 2015

VMworld Europe 2015: “Elephants must learn to dance”

Analysis: Creating agile and secure applications that are easy to manage was the focus of VMware’s day two keynote in Barcelona.

By James Nunns

A change of pace to proceedings saw a more excited VMware leadership team focusing on mobility and security, underpinned by hybrid cloud.

With only the one announcement made, that being the acquisition of Boxer, the keynote had to focus on other areas.

Pat Gelsinger, CEO, VMware, was the last to take to the stage and outlined why having a horse in the race for mobility is a good bet. Gelsinger highlighted how iOS apps generated around $14.3 billion, compared to the $10bn that Hollywood made at the box office in 2014.

In response, he said: "Geeks rule!"

He went on to outline the five imperatives for digital businesses, including the asymmetry business, the professional era of the cloud, being proactive with technology, security and risk taking.

To summarise, businesses need to be bold and aggressive with their strategy in order to prolong their stay at the top, but do so in a secure manner.

Gelsinger said: "Elephants must learn to dance," referring to the lack of agility found in some enterprises.

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Security bled into several of the topics mentioned by Gelsinger, and numerous times he said: "We have the architecture for security for the first time."

Before Gelsinger came Sanjay Poonen, GM end-user computing, who was the energetic start to the show, discussing the planet of phones and the need to "bring together consumer simplicity with enterprise security."

Twice Poonen would break out into song, first to poke fun at and question the continued use of BlackBerry phones, singing ‘Let it go’ from ‘Frozen’.

Later he would attempt to engage the audience by getting them to clap to the tune ‘We will rock you’ and sing "EUC will rock you." In some corners it was appreciated, others it was not.

Aside from the singing, the real focus was on creating application mobility and ensuring security. Technically, the audience was shown how to use NSX and Windows 10 via a single pane of glass management of applications.

Providing the single pane of glass for managing applications in Windows 10 was well received, and was followed by another single pane of glass for vRealise Operations Manager.

Until, however, all of these single panes are combined together, I wonder if they can be truly described as such.

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