SAP is targeting small businesses in the UK with its latest solution that aims to move them into the digital economy.
SAP Anywhere is being pitched as a front-office solution that will provide everything a small business requires to run its customer interactions, the company said.
The native mobile solution combines digital tools for managing e-commerce, marketing, customer engagement, inventory management and business analytics that can be used from mobile devices and computers.
The purpose of SAP Anywhere is to help small companies to grow their businesses and, according to the vendor, it will enable them to capitalise on retail store sales, to build an entire website or online store, create marketing campaigns and to manage inventory and analyse whether the business is performing successfully.
Delivered as a cloud-based application it is designed to be easy to use – basically because it is a cloud product the business doesn’t have to worry about managing the technology infrastructure.
Rodolpho Cardenuto, president of global channels and general business, SAP said: "SMEs need SME solutions – solutions engineered specifically for them. They also want immediate return on their investment.
"It’s a simple solution for growing companies. It’s a game changer. We believe it’s going to revolutionise our business and the industry."
SAP will be looking to tap into its large SME customer base to make the product a success, as currently around 80% of its customer base are SMEs.
To sweeten the deal the company has partnered with Google, PayPal and United Parcel Service (UPS) to offer a solution that is integrated into their platforms. This means that SAP Anywhere users will only have one system to go through in order to use PayPal’s payment systems or Google’s productivity and collaboration tools.
Rahul Sood, MD, Google Apps said: "Communicating with customers is the most important work for any small business. These businesses can now interact with their customers more effectively from within Google Apps with full visibility of their customer and inventory data using SAP Anywhere."
In October last year SAP teamed up with China Telecom to offer SAP Anywhere to small companies on the Chinese mainland.
