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February 2, 2017

Salesforce bolsters design services with Sequence acquisition

The purchase will enhance Salesforce’s experience design capabilities.

By CBR Staff Writer

Salesforce has acquired Sequence, the user experience design agency which works with brands like Best Buy, Peets, Amazon, Apple, Facebook, and Google.

Financial terms of the transaction were not disclosed.

Sequence, which has offices in San Francisco and New York, announced the news on its blog about a week ago, but the acquisition closed yesterday.

The company connects brands and people through design-driven transformation, creating customer experiences and building digital products.

Sequence CEO Jojo Roy said his team will enhance Salesforce’s experience design capabilities, helping companies use the power of design to better connect with their customers in entirely new ways.

Roy said: “Over the past 11 years, we’ve had the incredible opportunity to work with some of the world’s best-known and most innovative companies. Our mission has been to lead design-driven transformation by creating innovative digital products and connected customer experiences.”

sequence joins salesforce

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Salesforce already has an experienced design group, which allows users to get a design-led approach that transforms human insights into business impact.

It helps users disrupt their industry with cutting-edge apps, new UX and UI design, and high-tech digital experiences.

Last year, Salesforce acquired Krux, a San Francisco-based marketing data software start-up, for about $700m.

Krux, which was established in 2010, provides a data management platform which unifies segments and activates audiences to increase engagement with users, prospects and customers.

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