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January 27, 2016updated 30 Aug 2016 3:15pm

Oracle takes guest service to cloud for hospitality industry

These services enable hotels, casinos and other hospitality companies to improve their guest experience and make operations more efficient.

By CBR Staff Writer

Oracle has introduced a new cloud service called, Oracle Hospitality Cloud Services to improve guest experience and operations in the hospitality industry.

The cloud services can enable not just a large hospitality company but even smaller companies to efficiently manage operations and deliver better customer experience.

It not only improves customer experience, but also simplifies IT infrastructure along with implementing new features, the company said.

Oracle Hospitality vice president of product strategy, Ray Carlin said: "To win in the highly competitive hotel industry, hotels need to deliver personalized guest experiences, increase operational efficiency, and effectively manage distribution."

"Oracle’s cloud-based solutions bring significant advantages in all these key areas, while at the same time streamlining on-premise IT management and offering enhanced application and data security built in."

With Oracle’s Hospitality Cloud Services, it will be easy to profile guests and know their preferences that need to be personalised.

With personalised experience, guest loyalty can be enhanced, bringing in more memberships to loyalty programmes.

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The cloud services can also be accessed through smartphones and tablets, allowing hospitality services providers to provide services anywhere in the property.

Updating information about rooms’ availability and prices through various channels can be much easier when it is done through cloud.

Oracle cloud has pre-built point-on-sale solution, Symphony for food and beverage industries. This application can be used for ordering food and beverage.

Whenever a new upgrade needs to be done, it would require the change to be implemented in the whole organisation. This can be a costly affair. On the other hand, with cloud services , it is much easier to implement new changes and upgrades with minimum cost for implementation, Oracle claimed.

Hotels can leverage an extensive partner network and hundreds of pre-built interfaces to back-office applications (accounts receivable accounts payable), payment gateways, hotel industry applications, and property infrastructure devices to ease integration.

Carlin said: "Mobility has become a key competitive differentiator in the hotel industry. With the ability to access information instantly via mobile devices, guests now expect a very personalised mobile-enabled hospitality experience."

"Oracle OPERA Cloud enables operators to quickly and cost-effectively make that vision a reality."

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