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April 8, 2015

Oracle swamps retailers with cloud software

Vendor eyes multi-channel as it builds cloud portfolio.

By Jimmy Nicholls

Oracle is hitting retailers with a flood of enterprise software as it seeks to establish itself as a key cloud player in the market.

The software vendor will launch six products covering critical ecommerce, customer engagement, order management, order fulfilment, loss prevention, and brand compliance.

Jill Puleri, SVP and GM at Oracle Retail, said: "Retailers looking for agility, performance, and cost predictability are increasingly considering the cloud.

"The new Oracle Retail Cloud Services help eliminate the time and cost constraints that too often hamper retailers’ ability to respond to new opportunities for growth."

Many of the products are dedicated to enabling multi-channel operations, a focus for retailers seeking to integrate their online and offline business amid rising customer expectations.

As such the Oracle Retail Open Commerce Platform is aimed at the ecommerce market, with the Order Broke and Order Management System will ease inventory monitoring at call centres and stores.

Other products in range will allow customers to automate the merchandising process, manage loyalty schemes and reduce instances of fraud.

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"IT departments need to deliver meaningful value to the business in time frames that are measured in months," said Puleri.

"Oracle Retail Cloud Services dramatically accelerate deployments and help retail IT executives shift their focus from system maintenance to business innovation."

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