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September 8, 2016

Oracle buys cloud warehouse management app firm LogFire

Acquisition will add warehouse management expertise to Oracle's cloud portfolio.

By CBR Staff Writer

Oracle has acquired LogFire in order to boost the features of its supply chain management cloud offering.

Atlanta-based LogFire offers cloud-based warehouse management applications. The company has over 40 customers in the e-commerce, consumer goods, retail, and third-party logistics sectors.

The financial terms of the transaction were not disclosed. The management and employees of LogFire, which was started in 2007, will join the Oracle Supply Chain Management (SCM) Cloud team.

Oracle is currently reviewing LogFire's existing product roadmap and will be informing customers regarding any modifications to it.

LogFire products and services will continue to be available to customers until the close of the acquisition through its sales, support and professional service contacts.

LogFire’s technology that was built for the cloud provides integrated warehouse, inventory and workforce management, which scales easily at increased volumes and complexity, Oracle said.

The move is not the first time the two companies have come together. Since 2015, LogFire's Warehouse Management System has been integrated with Oracle Transportation Management.

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Oracle SCM Applications Development senior vice president Rick Jewell wrote in a letter to customers: “The LogFire team brings significant knowledge and capabilities to Oracle that will extend the value Oracle SCM Cloud already brings to our customers and partners.”

Oracle SCM Cloud offers a suite of innovative applications that allows organisations to modernise their supply chain processes.

Oracle recently made several acquisitions of specialist cloud companies, the most significant being the purchase of NetSuite for $3bn.

Other acquisitions made by Oracle include energy analytics outfit OPower and construction software maker Textura.

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